Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.
The degree to which the operations and decisions of an AI system are understandable and explainable to users.
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
A dark pattern where users are unknowingly signed up for a recurring subscription.
A dark pattern where additional costs are only revealed at the last step of the checkout process.
The commitment a brand makes to its customers about the quality and experience they can expect.