Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
106 topics found for
“trust enhancement”
Trust Flow
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.
Transparency
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
AI Transparency
The degree to which the operations and decisions of an AI system are understandable and explainable to users.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.