Transparency
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
The practice of being open and honest about operations, decisions, and business practices, fostering trust and accountability.
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
A leadership philosophy where the leader prioritizes the needs of the team, empowering and supporting members to achieve their full potential and fostering a collaborative, inclusive environment.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.
The degree to which the operations and decisions of an AI system are understandable and explainable to users.
The commitment a brand makes to its customers about the quality and experience they can expect.
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
The practice of collecting, processing, and using data in ways that respect privacy, consent, and the well-being of individuals.