Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
The interpretation of historical data to identify trends and patterns.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes.
The process of identifying user needs and market opportunities to inform the development of new products or features.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.