Descriptive Analytics
The interpretation of historical data to identify trends and patterns.
The interpretation of historical data to identify trends and patterns.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes.
The process of identifying user needs and market opportunities to inform the development of new products or features.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.