Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
The collection of all the backlinks (inbound links) pointing to a website, used to assess its authority and influence in search engine rankings.
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.