Brand Touchpoint
Any interaction or communication between a brand and its audience.
11 topics found for
“touchpoint optimization”
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Service Blueprint
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Last Touch
The final interaction a customer has with a brand before making a purchase.
First Touch
The initial interaction a customer has with a brand.