Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses.
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
The study of how new ideas, products, and processes are developed and brought to market.
The ease with which users can find new features or content within a product.
The process of predicting future customer demand using historical data and other information.