Lead Scoring
The process of ranking leads based on their perceived value to the organization.
The process of ranking leads based on their perceived value to the organization.
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses.