Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.