Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
The context and set of conditions surrounding a problem that needs to be solved.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited.
An iterative design process that focuses on the users and their needs at every phase of the design process.
A short, time-boxed period used in Agile development to research a concept or explore a new technology.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.