Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
6 topics found for
“targeted outreach”
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.