SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
126 topics found for
“targeted marketing”
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.