Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
34 topics found for
“targeted communication”
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.