Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
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“target audience”
Demographic
Statistical data relating to a particular population and groups within it.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Product Vision
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.