Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
33 topics found for
“tailored offerings”
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Private Label
Products manufactured by one company for sale under another company's brand name.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Contextual Help
In-product assistance provided within the context of a specific task or screen, tailored to the user's current needs.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.