A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
A Lean methodology concept identifying seven types of waste in processes to improve efficiency.
Goals, Ideas, Steps, and Tasks (GIST) is an agile planning technique to break down projects into manageable parts.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.