Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
59 topics found for
“systematic approach”
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
BML
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
How Might We
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?".
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.