Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
6 topics found for
“survey accuracy”
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Content Validity
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.