First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
54 topics found for
“success measurement”
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Lead Conversion
The process of turning a lead into a customer.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.