Annual Recurring Revenue
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
13 topics found for
“subscription-based models”
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Autoenrollment
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.