Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
A dark pattern where a free trial ends and the user is automatically charged without warning.
A dark pattern where users are unknowingly signed up for a recurring subscription.
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.