CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
17 topics found for
“subscription models”
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
TTV
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.