Annual Recurring Revenue
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
17 topics found for
“subscription models”
SaaS
Software as a Service (SaaS) is a software distribution model where applications are hosted by a service provider and accessed over the Internet.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Autoenrollment
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.