Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities. Crucial for organizing brand portfolios and ensuring cohesive brand management.
5 topics found for:
“sub-branding”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions. Crucial for providing overarching brand identity and consistency across sub-brands.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions. Essential for providing a unified brand strategy and leveraging brand equity across multiple products.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility. Essential for leveraging the strength of a parent brand to build trust and recognition for a sub-brand.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand. Important for diversifying a brand's market presence and reaching new customer segments.