Product Go-To-Market
The strategy and plan for launching a product to market, including marketing, sales, and distribution activities.
72 topics found for
“strategic positioning”
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Feasibility Study
An analysis that assesses the practicality and potential success of a proposed project or system.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.