Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
72 topics found for
“strategic positioning”
Group Product Manager
A role responsible for overseeing multiple product managers and ensuring alignment and collaboration across different product lines within an organization.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Business Analytics
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
VUCA
Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) is an acronym for describing the challenging conditions of the modern world.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.