Competitor Analysis
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
72 topics found for
“strategic positioning”
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.