Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
4 topics found for
“strategic guidelines”
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Change Management Principles
The fundamental guidelines and practices that underpin effective change management, ensuring successful implementation of changes.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.