Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
An approach to design that aligns design activities with strategic business goals, ensuring that design contributes to overall organizational success.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.