Annual Recurring Revenue
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
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“strategic decisions”
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Matched Pairs Design
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.