Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
28 topics found for
“strategic branding”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.