Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
82 topics found for
“strategic behavior”
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
Complexity Theory
The study of complex systems and how interactions within these systems give rise to collective behaviors.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.