Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
107 topics found for
“strategic analysis”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Right Rail Blindness
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.