Film Theory
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
The study of narrative and narrative structure and the ways that these affect our perception.
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
The use of universal character types and personalities to define and communicate a brand's identity.
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights.
The set of human characteristics associated with a brand, which shape how consumers perceive it.