Film Theory
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
11 topics found for
“storytelling techniques”
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Art Theory
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.