Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
The study of narrative and narrative structure and the ways that these affect our perception.
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.