Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
7 topics found for
“storytelling in branding”
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.