Narrative Theory
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
16 topics found for
“storytelling”
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Film Theory
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Data Visualization
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights.