Narrative Theory
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
16 topics found for
“storytelling”
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Film Theory
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.