Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The study of finding the best solution from a set of feasible solutions.
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.
A problem-solving approach that involves breaking down complex problems into their most basic, foundational elements.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
The process of defining and creating algorithms to solve problems and perform tasks efficiently.
The use of technology to perform repetitive tasks or processes in a workflow, liberating skilled experts from tedious activities and empowering them to focus on higher-order problem-solving and creative tasks.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.