Greenfield
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development.
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
An open-ended and creative approach to problem-solving or planning, often involving brainstorming and envisioning future possibilities without constraints.
A research approach that starts with observations and develops broader generalizations or theories from them.
A time-constrained, intensive process that helps teams quickly design, prototype, and test ideas.
The belief in one's ability to create change through creativity, often leading to more innovative and effective problem-solving.
A brainstorming technique where participants sketch eight ideas in eight minutes to generate a wide range of concepts quickly.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.