Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
A psychological principle where people are more likely to be influenced by those they like.
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
The extent to which a brand is seen or experienced by potential customers through various media channels.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.