360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
56 topics found for
“social media engagement”
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Experience Team
A team focused on designing and improving the user experience across products and services.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Cross-Disciplinary Learning
The integration and application of knowledge and skills from multiple disciplines to enhance understanding and innovation.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Content Ecology
The dynamic system of content creation, distribution, and interaction within an environment.