Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts.
The extent to which consumers are familiar with a brand and can recognize it.
The ease with which visual information can be processed and understood by the viewer.
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
A team focused on designing and improving the user experience across products and services.