Mindshare
The level of awareness or popularity a product or brand has among consumers.
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“social media engagement”
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
Critical Design
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts.
User Empowerment
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.