Brand Discovery
The process by which consumers become aware of and learn about a brand.
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“social media engagement”
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
User Autonomy
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.