Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Content designed to attract clicks by using sensational or misleading headlines.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
The process of creating awareness and demand for a product or service through marketing activities.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.