Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
56 topics found for
“social media engagement”
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.