Friend Spam
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
56 topics found for
“social media engagement”
Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Avatar
A graphical representation of a user or their character in digital environments.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Bi-Directionality
A concept in communication and interaction where information or influence flows in two directions.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.