Social Theory
The study of social relationships, structures, and processes.
67 topics found for
“social interaction”
Social Foraging
The behavior of seeking information or resources based on social interactions and cues.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Bi-Directionality
A concept in communication and interaction where information or influence flows in two directions.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Deindividuation
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.