Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
The study of social relationships, structures, and processes.
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
A psychological phenomenon where people do something primarily because others are doing it.
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
The behavior of seeking information or resources based on social interactions and cues.
A psychological principle where people are more likely to be influenced by those they like.
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.