Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
82 topics found for
“social engagement”
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.