Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
A psychological phenomenon where people do something primarily because others are doing it.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A graphical representation of a user or their character in digital environments.