Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
10 topics found for
“social desirability”
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Value Risk
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Reward Power
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
Commitment Device
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.