Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
The study of cultural norms, values, and practices and their influence on human behavior.
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
A psychological principle where people are more likely to be influenced by those they like.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.