Technical SEO
The process of optimizing a website for the crawling and indexing phase, focusing on technical aspects like site speed, structure, and security.
11 topics found for
“site structure”
Internal Linking
The practice of linking one page of a website to another page on the same website, improving navigation, user experience, and SEO.
SEO Friendly URL
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
Tree Testing
A usability technique used to evaluate the findability and labeling of topics in a website's structure by having participants find specific items in a simplified text version of the site.
Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.
Card Sorting
A user research technique where participants organize information into categories to inform information architecture and design.
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.